SEO Strategies – The Truth About Search Engine Optimization

The Importance of Being Online

Did You Know? Right now, over 81% of people first search online before making a purchase vs using yellow pages, newspapers, traditional "offline" methods.

Did You Also Know? – 60% of traffic that comes to the websites is from searches-From people typing in what they are looking for in Google, Yahoo & MSN / Bing. Now, if your website is not on the first page of the search engine results, then unfortunately you are now. So knowing that, I am sure you would like to know how to achieve first page search results … and it begins with proper SEO strategies.

Let's get started!

First things first!

"A little bit of information is a dangerous thing"

Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?

Of course not!

You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive … never achieving your desired results.

Marketing Lesson # 1 "You can not steer a parked car!"

Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?
The three reasons for this are simple:

1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance, so do not bother and pay us lots of money.

2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.

3. Lastly, there are the true webmasters out there who take on-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you do not believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from MIT and a full working knowledge of website coding. I would rather eat glass … I know this because I have read one of these, but dozens before seeing the light.

In other words, they tend to try and paint the Mona Lisa within every site but forget to invite anyone to the museum. IE All tech and no marketing. Remember, we did talk about the importance of getting the car moving did not we?

Dispelling the Myths of Search Engine Optimization

  • PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page optimization is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.
  • SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days …
  • Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major success when you use the right SEO Strategies.
  • Hundreds of links are needed before I can start to see significant results. WRONG. Have you ever heard the saying, "Work smarter, not harder"? You can maximize your results with very little linking.
  • The Google algorithm is complicated and takes over 100 factors into consideration. It's impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
  • SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you'll outperform any SEO program EVERY time. It's not a complicated process if you know what you're doing. (famous last words)

What is SEO All About Then?

All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.

OK so here's you first curve ball … there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.

There is "ON PAGE" SEO and "OFF PAGE" SEO.

On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.

Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts, etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing / MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.

No one knows the exact formulas (except those web geeks at Google, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the on-site SEO which is the foundation for all other web marketing anyway.

Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules … And simply the one theme that governs the rules of the search engines is to protect the consumer.

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles, etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it folded up websites on snakeskin handbags and boots. You get the idea.

Getting Started with SEO Strategies

1. KEYWORDS : Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as "Keywords". Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.

2. PLACEMENT : After you have thoroughly done your keyword research, it is time to strategically place them in all the elements * of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site's relevancy for those keywords.

* Note: All of these "elements" are simply fields easily accessible to fill in on most commonly used website platforms.

Ok, that's it!

It can not be.

Yes it can! Sort of …

Like I said there are many geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts, etc. However, with the advancement of template driven and WYSIWYG * sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing … also known as indexing.

* WYSIWYG (What You See Is What You Get) – An interface that provides the user with the ability to point and click to insert objects, images & text into most sites today.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, "How" to do the right and profitable Keyword Research for your niche and "How" to place them properly in all the elements of your sites is where you earn your stripes.

Your SEO Strategies Next Step

Fortunately I have put together a step by step guide that will not only walk you through on-page optimization but also how to drive FREE traffic through off page optimization as well.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to really optimize your site today will continue to pay off well into the future.

With a proper search engine optimization guide, you can easily dominate search-engines like Yahoo, Google and MSN. Ranking high on search-engines is easy and can be very profitable for your website.

Construction Engineering Jobs Are Critical In A Building Boom

With the recent decline in home sales and the increase in foreclosures, we are poised for yet another change. New home sales are predicted to be back on the rise in the coming years and with the increase in new home sales will come an increase in construction engineering jobs. New construction will again take hold as soon as home prices are said not to go any lower. This leaves room for the prices to go nowhere but up.

Anytime you have new homes being built you will have construction engineering jobs being created. Over the last couple of years, many people got out of the industry as many companies were losing bids and jobs they had previously held. One company, for example, would routinely build hundreds of homes per year. However, when the housing crisis hit they went from hundreds to only building 10 homes in 2010. This of course left them to the only course of action to save their business and that was to lay off over 80% of their staff.

When these layoffs occur, you have many people out of work. When you have people from the construction industry out of work, they typically try to stay within the industry somehow. Therefore, what you end up with is possibly a construction engineer job being taken by a person who used to manage a job site. In addition, you will have a site electricians position being applied for by a plumber. It is not uncommon for people to switch trades when jobs are scarce.

When the economy is in trouble, people scramble. During this period, we had many people learn new trades and are now able to fit into multiple positions within the industry. Estimates now have the economy being revived in the next 3 years. In this period, we will see many new homes being built and this will result in new jobs being created. Some of these new jobs may be filled by people who are new to the industry while some will be filled by people who worked in the construction industry before the crisis and have since just changed the job they do.

Construction engineering jobs pay very well. In addition, any job that pays well will usually require some time spent in school. These are not jobs that just anybody can do. They require training and technical expertise. With all the layoffs over the last couple of years, many people went back to school. There were a percentage of people who had money saved and were able to take the time during their layoff to go to school. In addition, those who did and wanted to remain in the construction industry would have been smart to go into construction engineering. The amount of jobs available to a person with that training under their belt is almost triple what would have been available to them before going to school.

Therefore, with the housing crisis now estimated to be over within the next year or two many people will eventually be getting back to work. With new home sales comes new home construction and that brings jobs. Many who were out of work in the past will soon be able to return to work. If they were once in the construction industry, they may now have a chance to return to work as jobs in that industry will soon be on the rise. There will be many construction engineering jobs available to those who have the knowledge and training. Many people over the last couple of years have sought to gain that education and are now ready to put it to work.

Discover How To Boost Trade With E-Commerce Business 2011 Trends

The e-commerce business 2011 trends have moved on significantly from last year. As technology and consumer habits are constantly evolving, the trends also change. If you want to ensure that your business stays ahead of the competition, and goes from strength to strength, it is important to keep up to date with the latest marketing concepts. Although the internet is still at the forefront of advertising in terms of e-commerce, there are new tools, or changes to old tools, that you should be aware of.

More institutions and businesses now take advantage of Twitter. Although the service has been around for a couple of years, it is only in the last twelve months then it has become a must have tool in the arsenal of online marketers. No matter what service or product you offer through your website, Twitter should form an important component of your advertising campaign, it is a simple way to reach out to a massive audience.

Social media continues to be a very useful concept. If you were to integrate certain applications into your portal, you can keep your potential market informed of the latest events. This year, social media is playing a much more important role in the strategies of online marketing campaigns. What's more, social networking is an extremely low-cost activity, this is appealing to both established firms and new startups. You can boost turnover while keeping the advertising budget low.

In these times of a weak economy, more consumers think carefully about price. You can use social media to highlight how affordable your services or products are, and make changes to stay competitive through the year.

Your e-commerce business should make full use of video to reach out to the public. It can now be said that the majority of homes in the country have access to fast broadband connections. Those portals on which videos can be hosted continue to draw in millions of viewers each day. You can use this trend to capture new customers, although you will need to ensure that you upload videos that are informative, interesting, and fun.

It is fundamental to stay on top of the latest search engine optimization (SEO) concepts and techniques. This is a topic that is constantly evolving; the algorithms used by the search engines are not the same today as they were this time last year. If you have not updated your keywords and other dynamics there is every chance your pages would've dropped in ranking over time.

Email marketing still has a place in today's world of e-commerce, but sending out mundane monotonous emails is of no use today. You need to create personalized emails that are more likely to generate an interest in the minds of potential customers. Consider what terminology and images can help to arouse curiosity.

To be successful in e-commerce business today requires a broad understanding of the habits and trends of the market. Social media and personal approaches are the best way of ensuring continuous profit in the months ahead.

Work At Home Online And Earn Money

If you really know what you can do, work at home online jobs may be the right choice for anyone who wants to spend more time at home. These jobs not only provide you the comfort of your home, but also help you beat the recession. The gaining popularity of work from home jobs has always attracted many as you are free to make as much money as you want. There are many scams coming up on the Internet every day offering that you can make 1000$ to 5000$ per month, yes, they are all ‘scams’. I too was desperately looking for work at home online jobs, but they all seemed absolute scams. With all those scams it was hard finding one job, but now everything turned out good, now I am earning a reasonable amount of money. With the charm of the Internet there are thousands of legitimate work at home jobs for you to choose. But it is up to you to find the right one for you. There are numerous online jobs like online data entry jobs, freelance writing jobs, affiliate marketing, resume writing jobs, typing jobs, earn while you blog, web designing, virtual assistant job, review writing, programming and the list goes on.

Well, to begin your work all you need is a computer and high speed Internet connection and of course you need to have basic computer knowledge and passion for work. No matter, who you are how old you are or where you are from work at home jobs are for you literally you need to be passionate and sincere in your work. If you wish to work from home it is not that difficult to get a job for you provide you put your best efforts in finding the right choice that suits your passion and qualification.

Online Tutor Jobs

An online tutor job demands good educational qualification along with computer and Internet access. If you have good knowledge and qualification in any subjects like math, physics, chemistry or any other language you can register in any companies that offer online tutor jobs and earn a reasonable amount.

Medical Transcriptionist

Medical transcription is another work at home online jobs that provides outstanding job opportunities though it needs some special training. These jobs demand the skill of transcribing medical records for your clients. Along with good listening skills, basic computer knowledge and good typing speed are necessary.

Data Entry Jobs

Data entry jobs and freelance writing jobs are one of the common online jobs. Data entry jobs also demands very good typing speed but its more stress free compared to others. If you have adequate English vocabulary you van also try your hands on freelance writing jobs. You can either write article for on greater variety of topics as per your client demand or stick to an area of expertise.

If you happen to have knowledge about web designing, then try you your luck in the same field. It might not be that easy to win a bid as there will be many other designers like you who have placed their bids. So first of all you need to need to build a more convincing and appealing profile to compete with others.

Work at home jobs are not a myth, it is a reality that helps people earn an income provides you work hard for it like any other job.

“Money won’t create success, the freedom to make it will” – Nelson Mandela.

Yes it’s true.